Allen’s Marketing Plan

Allen’s Extra Strength Marketing Plan

Marketing is the most crucial tool in getting your home sold. Someone once asked a high ranking employee at McDonald’s Restaurants® a question about his company’s success. His response was surprising, saying that they were not in the burger business, but rather the real estate business. Look at every McDonald’s® location and think about that statement. They are always in the BEST locations. Their locations are amongst lots of traffic, lots of eyeballs on their golden arches, and lots of empty stomachs. Allen says that he’s not only in the real estate business, but that he’s in the advertising business as well. Without exposure, the typical seller would not see the results they expect and deserve.

There are many real estate agents out there in Central Indiana today. There are agents that put a sign in the yard, a lockbox on the door, and the home on the market. They even put the home on a couple of websites that have EVERY listing available today. More often than not, your house is not highlighted on those sites and is only there because they pull it from the BLC.

Then, there are the top agents, the TRUE professionals, who take their role as your REALTOR® very seriously. They are typically amongst the top 1% in their market. Allen is one of these 1% agents. For several years, Allen has been a top REALTOR® in Fishers and all of Central Indiana. He was also, for the fifth consecutive year, highlighted by the Indianapolis Monthly Magazine® as being one of the top real estate agents in Central Indiana for customer service, an award that came as a result of client surveys.

Competitors find it hard to duplicate the Allen Williams Group’s consistency and results. Allen invests in the Seller with a marketing full court press:

Professional photography and virtual tour:
You need more than a smart phone to make a home look its best! Allen’s team uses a professional photographer to capture the right shots, best angles, and to make the buyer’s first impression a great one. Allen has also used drone photography to show off his high end, luxury listings!

The importance of marketing on websites:
With over 90% of homebuyers starting their search online these days, you want a REALTOR® who is capable of grabbing buyers’ attention with comprehensive, easily accessible listings. Your home will be featured on Central Indiana’s version of the MLS (called the BLC), Realtor.com, Homes.com, Trulia.com, Zillow.com, ERA.com, FishersRealEstate.com, youtube.com and about twenty other ancillary websites that help drive traffic to your home!

Did you know that Realtor.com is free to all agents?
Well, sort of…it’s included in the annual membership fees. Every agent, who is a member of the local board of REALTORS®, gets their listings on Realtor.com. They are allotted five photo slots, no virtual tours, and their listings are mixed in with all of the other homes for sale within the same price point. Realtor.com is one of the top websites where buyers search for homes.

Allen’s team’s listings are different.
The Allen Williams Team listings are “enhanced”, meaning that Allen pays an additional fee to get more benefits for his sellers. The team’s listings can have over 5 times more photos than the “standard listing” and a virtual tour. Buyers want to see as many photos as possible and tours of the home – Allen’s listings give the public what they want!

Full color brochures:
Everything that Allen’s team creates and produces is done with the desire to be better. When a buyer is looking at your home online, in person, or on paper, Allen strives to provide a great experience. Your home must stand out among the others in order to get an offer. It’s not only a popularity contest; it’s a beauty contest too.

Allen’s office:
Located at 11697 Lantern Rd, Fishers, on the corner of Lantern Rd. and North St., Allen’s office is in the middle of the new downtown redevelopment. Allen’s team uses a variety of marketing platforms to get their listings sold, but they can’t put everything on the web for their competitors to see!

When you’re ready to sell, they’re ready to help. Whatever your reasons for selling, choose a REALTOR® with experience and proven results.

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